Where to Find Email Templates

As you prepare your email marketing campaign, you’ll need to determine the design of your newsletter. In most cases, you’ll want to use an email template to create the overall appearance of the email newsletter.

Learn why you need email marketing for your online business. Following a few email marketing tips can make a big difference in your campaign - and the success of your marketing campaign.

An email template is essentially a file, or a set of files, similar to a small web page. The file controls the appearance and formatting of the email newsletter. Learn What is an Email Template.

You can find email templates in a number of areas, including:

• You can buy templates online, or even find free libraries where you can download them
• You can create your own in a html program like Adobe Dreamweaver or another html editing program
• You can use the ones provided by most email marketing companies

Finding Email Templates Online - Either Free or For Purchase

This is a very easy thing to do. For example, you’ll find more than 100 free and professionally designed email templates at Campaign Monitor. But just because it’s easy doesn’t mean that its actually a good option. Unless you know the source of the file (which can be hard with many of the free sites) you shouldn’t use it. It could be filled with tracking code and redirect scripts. And it simply might not work with the application you are using for actually sending your newsletter message.

Creating Your Own Email Templates

While this takes some skilled html and css skill, its not hard for an experienced designer. But does this mean its a good option? No.

You need to be careful while designing your own template. Just because it renders fine in your html program, doesn’t mean that it will work in every email program. In fact, there is a very good chance that it won’t. You need more than coding experience - you need specific experience in designing email templates. There are fonts and email widths concerns. For example, will the newsletter re-size properly in a larger or smaller screen.

Using the Free Email Templates Created By Email Marketing Services

Most email marketing companies have large libraries of email templates. They are usually categorized into industry category, making it easy to find an appropriate design out of the hundreds of options available. For example:

• Aweber: 150+ email templates
• Constant Contact: 500+ email templates (Read Review)
• Campaigner: 400+ email templates (Read Review)
• Vertical Response: 500+ email templates

For more information on email marketing service.

As an alternative to using the free templates, in many cases you can hire designers that work at the email marketing service. They are experts in what will work with their application and with email marketing in general. The drawback is that it can be expensive.

Something to keep in mind: if you use the free templates, you may lose access to them if/when you switch to another provider. It would be a good idea to backup your layout design, in case you want to switch providers in the future. Or, you may simply not worry about and just choose another similar theme.